Zeenk’s podcast tour on customer centricity and CLV prediction continues! This time Brian Eberman joins “The Optimized Store Owner” podcast.
Podcast: Brian Eberman Joins Gen Furukawa To Discuss How To Predict Customer Value And Use This Data To Optimize Your Marketing Campaigns
Zeenk’s Brian Eberman chats with Gen Furukawa on “Cart Overflow” about predicting LTV and optimizing your marketing campaigns against your best customers.
Brian Eberman explains why it is essential for businesses to use a Customer Centric approach to acquire better customers and achieve long term financial success, and explains how a new type of data analytics can support this strategy.