Brian Eberman talks about the importance of an omni-channel approach on the “Marketing Technology Podcast”
Optimizing your campaigns against customer value instead of a CPA is the best way to grow your profits. Read how.
Podcast: Brian Eberman Discusses iOS’s tracking Impact And Modern Day Analytics For E-commerce
Brian Eberman explains why it is essential for businesses to use a Customer Centric approach to acquire better customers and achieve long term financial success, and explains how a new type of data analytics can support this strategy.
Inflation Tempers DTCs’ Lofty Goals And Renews Focus on Profits
DTCs are seizing a unique opportunity to enter physical retail and are seeing a number of benefit to this strategy.