Brian Eberman talks about the importance of an omni-channel approach on the “Marketing Technology Podcast”
Customer Lifetime Value
New Zeenk ‘n Zag comic on predicting customer lifetime value
Optimizing your campaigns against customer value instead of a CPA is the best way to grow your profits. Read how.
Next on his podcast tour Brian Eberman stops in to join “Subscriptions: Scaled” show with host, Nick Fredrick
Zeenk’s podcast tour on customer centricity and CLV prediction continues! This time Brian Eberman joins “The Optimized Store Owner” podcast.
Podcast: Brian Eberman Joins Gen Furukawa To Discuss How To Predict Customer Value And Use This Data To Optimize Your Marketing Campaigns
Zeenk’s Brian Eberman chats with Gen Furukawa on “Cart Overflow” about predicting LTV and optimizing your marketing campaigns against your best customers.
Podcast: Brian Eberman Discusses iOS’s tracking Impact And Modern Day Analytics For E-commerce
Brian Eberman explains why it is essential for businesses to use a Customer Centric approach to acquire better customers and achieve long term financial success, and explains how a new type of data analytics can support this strategy.
Inflation Tempers DTCs’ Lofty Goals And Renews Focus on Profits
What if DTCs could predict today which of their customers will have the highest value in 12 months? What if they could identify the customers that they could potentially lose money on? What if they could avoid acquiring the latter all together? We believe that the evolution of data analytics will feature 3 key attributes: […]